Online Market Intelligence

Overview

The internet is home to a vast repository of information, and acts as a marketplace where businesses offer products for sale. Using Accentivo's technology, product and price data can be harvested from online shops, competitor's web pages, online media and many other sources, enabling your organisation to build up an accurate picture of the current state of the market. This empowers you and your employees to make decisions more quickly, and have the confidence to know they are correct.

Industries

Accentivo's online market intelligence solutions have applications in a vast range of industries, including some of the following:

Online retail
Finance
E-Commerce
Power & Energy Supply
Travel
Sports
Electronics
Telecommunications
Tourism

Information & Market Transparency

By extracting product price information from the internet in real time, Accentivo's technology allows you to build up an exact and comprehensive insight into the current state of the market. Whilst other information channels may provide you with useful market data, they cannot guarantee to paint a complete and up-to-date picture of the market exactly as the consumer witnesses it. Online market intelligence enables you to analyse intimately detailed information from your competitors, which they would not be willing to supply using an organised information channel.

Using online intelligence, it is also possible to analyse information from a more diverse range of sources. You can choose which web pages matter the most, and review summaries of them in real time:

Monitor your competitors or partners in the press.
Monitor customer reviews and opinions on forums.
Monitor special offers on your competitor's web sites.
Monitor announcements on the web pages of other important organisations.

Efficiency

Accentivo's online market intelligence solution allows you to make better decisions based on an accurate and current view of the relevant market. Using the clear and compact analyses generated by our tools, it is possible to react more quickly to market dynamics.

Our technology also allows monotonous, routine work to be automated. Your employees can spend less time trawling the internet for vital information and more time analysing critical market data.

Information Consolidation

Accentivo's technology allows data from a wide range of sources to be combined and processed in a bespoke manner, meaning you can choose the metrics which matter the most and have them displayed in the format that suits you best. In this way, it is possible to build a clear representation of large amounts of otherwise disorganised data, enabling you to react to changes in market dynamics with speed and confidence.